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Carter Myers Automotive launches “Drive More Days” to encourage used vehicle purchases amidst economic and supply chain difficulties

 

Carter Myers Automotive recently launched a “Drive More Days” event to encourage used vehicle purchases amidst economic and supply chain difficulties.

It is extremely difficult to get a new car these days. Supply chain issues in automotive manufacturing coupled with COVID related labor shortages have significantly reduced dealer inventories of new cars. These factors increase both the price of a new vehicle and the lead time necessary to have one delivered to a potential customer. Due to these circumstances, a six-month wait for a new vehicle can be common. Liza Borches, the President and CEO of Carter Myers Automotive (CMA), wants to do something about this.

“I have absolutely no ability to increase the supply of microchips for automotive manufacturing,” said Borches, “but for those faced with long wait times and paying over sticker on new cars, I can make ‘nearly new’ vehicles a much more attractive and economical option.”

Borches and CMA are doing this is by launching “Drive More Days,” beginning August 8 and running through September 5, 2022. CMA already is committed to never charging over sticker for their new vehicles, but now, during this special “Drive More Days” event, customers will also receive a $500 gas card with the purchase of a used vehicle.

“Out-of-control inflation has caused gas prices to skyrocket nationwide. Providing customers with a gas card helps to alleviate some of the stress of filling up their tanks so they can focus on enjoying their vehicle purchase.” said Borches. “We hope this can remind customers for a few months that we wanted to help in some way.”

As the only employee-owned dealerships in the Mid-Atlantic, CMA’s 20 locations throughout Virginia and West Virginia have thousands of new and used vehicles in stock to ensure customers can find exactly what they need.

In the Winchester area, CMA’s Subaru of Winchester, CMA’s Honda of Winchester and CMA’s Hyundai of Winchester are participating in “Drive More Days”.

Similarly, CMA’s Toyota of Martinsburg and CMA’s Chrysler, Dodge, Jeep, Ram in nearby Martinsburg, West Virginia.

In order to make the buying experience as stress-free as possible, CMA will even bring the car to the customer’s home for them to take a test drive and complete all paperwork without having to visit the dealership.

All purchases are also backed by CMA’s Love it or Leave it Promise, a 3-day return or 30-day exchange policy on used vehicle purchases.

Through these challenging times, CMA also calls special attention to honoring local heroes who have never slowed down and hopes that the “Drive More Days” event will help all our heroes to keep moving forward. CMA is anticipating a successful “Drive More Days” event that will help drive the lives of its communities forward, one car at a time.

ON BACKGROUND

Carter Myers Automotive is a privately-owned retail auto group based out of Charlottesville, VA. They were founded in 1924 as Petersburg Motor Company and today, nearly 100 years later, CMA has expanded to have locations in Staunton, Charlottesville, Richmond, Winchester, Williamsburg, and Martinsburg, West Virginia. CMA also has an Employee Stock Ownership Plan which allows employees to own part (over 26%) of the company.

This empowers CMA’s employees to do their very best to assist customers, thus their motto “Owners Just Care More.”

This is a developing story on TalkWinchester.com.